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Schema Markup Generator (JSON-LD)
Build valid JSON-LD structured data visually — Article, FAQ, HowTo, Product, LocalBusiness, Breadcrumb, Person, and Organization. Fill the form, copy the script tag, paste it in your page. No code knowledge required.
JSON-LD Output
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Article"
}
</script>How to Generate Schema Markup in 3 Steps
- 1
Choose a schema type
Article for posts, Product for listings, LocalBusiness for shops — pick what matches the page's main content.
- 2
Fill in the fields
The form maps every required and recommended property — no need to memorize schema.org documentation.
- 3
Copy, paste, validate
Copy the script tag into your page's head, then confirm eligibility with Google's Rich Results Test.
8 Schema Types You Can Generate
Each type unlocks a different search feature — pick by what the page actually is.
Article
Blog posts and news — headline, author, dates. The baseline for every content site.
FAQPage
Q&A blocks. Rich-result display is limited to authoritative sites since 2023, but the markup still aids understanding and AI citation.
HowTo
Step-by-step instructions with tools and time — ideal for tutorials.
Product
Price, availability, and ratings — powers the shopping-style rich results.
LocalBusiness
Address, hours, and contact info — essential for local SEO and map packs.
BreadcrumbList
The clickable path shown in Google results instead of a raw URL.
Person
Author and profile pages — strengthens E-E-A-T signals across your site.
Organization
Company name, logo, and socials — feeds Google's knowledge panel.
Validate Before You Ship
Broken schema is worse than none — always run generated markup through both free validators:
Google Rich Results Test
Checks whether the page is eligible for rich results — the test that matters for search appearance. Test by URL after deploying or by pasting the code directly.
Schema.org Validator
Pure syntax and vocabulary validation against the schema.org standard — catches structural errors the Google test glosses over.
Frequently Asked Questions
What is schema markup and what does it do?
Schema markup (structured data) is code that describes your page's meaning to search engines — this is an article, written by this person, on this date. It powers rich results like star ratings, breadcrumbs, and FAQ snippets, and helps AI search engines understand and cite your content.
Should I use JSON-LD or Microdata?
JSON-LD — it is Google's explicitly recommended format and what this tool generates. It lives in one script tag instead of being woven through your HTML, making it far easier to add, maintain, and debug.
How do I add the generated schema to my website?
Copy the generated script tag and paste it into your page's <head> (or anywhere in the HTML). WordPress users can paste via an SEO plugin's custom-schema field; Next.js and other frameworks can inject it in the page head or layout.
How do I test my schema markup?
Paste your page URL or the code into Google's Rich Results Test (search.google.com/test/rich-results) for eligibility, and validator.schema.org for pure syntax validation. Both are free.
Does schema markup improve rankings?
Not directly — Google says structured data is not a ranking factor. But it enables rich results that raise click-through rate, helps search engines disambiguate your content, and increases the odds AI answer engines quote your page accurately.
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